1. • Outlining best practice in the innovation and
   

  commercialization process - e.g.,

     - Generating ideas - Using examples to explain and illustrate proven methodologies for developing new product/service concepts

     - Prioritizing Opportunities - Providing a visual methodology (vs. and opaque numerical rating scheme) to capture the best cross-functional judgments for selecting the most promising portfolio of opportunities to pursue next

     - Driving Commercialization - Detailing a stage-gate-like process that focuses on identifying and progressively resolving opportunity-specific risks/uncertainties (vs. completing pre-defined activities)

1. • Applying one or more methodologies to
   

  generate new product/service possibilities,

  such as: Projecting Benefits or Abstracting

  Functionality

1. • Completing an initial prioritization of the most
   

  promising opportunities, as a point of

  departure for further investigation

1. • Building consensus on appropriate next steps