1. • Comparing the key dimensions of “corporate”
   

  strategy vs. “business unit” strategy

1. • Defining and integrating the major dimensions
   

  of strategy

      - Objectives: short- and long-term targets that define   

        success

      - Mission: the organizational purpose that inspires the 

        every-day efforts of employees

      - Market Priorities: the formula for success in

        attracting and retaining customers

      - Required Capabilities: the internal skills required to  

        out-execute suppliers

      - Values: the ideas and principles that guide behavior  

        and trade-offs

1. • Summarizing the current company strategy on
   

  each dimension of strategy

1. • Identifying and calibrating key uncertainties
   

  and risks

1. • Facilitating a strategy “self-assessment” by
   

  participants of the current business strategy,

  including the most important dimensions for

  improvement

1. • Developing an initial prioritization of key
   

  (current and new) market initiatives and

  capability-building investments, and an action

  plan for moving forward